January, 2026
MHELS Website and Rebrand
MHELS Website and Rebrand
MHELS Website and Rebrand
Overview: Creating a new system to bring users together. Have a system that is scalable across different multimedia screens, and is future-ready for years to come. Easily have website updated with new branding.
My Role: Lead Designer
Overview: Creating a new system to bring users together. Have a system that is scalable across different multimedia screens, and is future-ready for years to come. Easily have website updated with new branding.
My Role: Lead Designer
Problem
Problem
Problems with current system
Problems with current system
Problems with current system
Issues the stakeholder discussed:
Website and brand feels outdated.
Hard to translate into other forms of media.
Does not want to rely on images.
New system that is aesthetically pleasing.
Issues the stakeholder discussed:
Website and brand feels outdated.
Hard to translate into other forms of media.
Does not want to rely on images.
New system that is aesthetically pleasing.
Strategy
Strategy
Going back to brand values
Going back to brand values
Going back to brand values
I defined the brand foundation discussing with the stakeholder. Emphasizing how community, science, and shared learning is what makes MHELS stand out.
I defined the brand foundation discussing with the stakeholder. Emphasizing how community, science, and shared learning is what makes MHELS stand out.
I started with updating the brand by removing the border to create an open a and simplistic look. Then replacing the light blue with purple for an inclusive color scheme.
I started with updating the brand by removing the border to create an open a and simplistic look. Then replacing the light blue with purple for an inclusive color scheme.
My inspiration came from geometric shapes and bauhaus design.
I thought we could turn those values into a meaningful icon system.
My inspiration came from geometric shapes and bauhaus design. I thought we could turn those values into a meaningful icon system.
Ideation
Ideation
Creating the system
Creating the system
I turned her values into icons that can be used for the websites, social media, and prints. A minimal approach to ensure longevity for the brand and website.
I turned her values into icons that can be used for the websites, social media, and prints. A minimal approach to ensure longevity for the brand and website.
Outcomes
Outcomes
Launched website with positive feedback!
Launched website with positive feedback!
Launched website with positive feedback!
The stakeholder and her team appreciated the new system, and expressed how the new approach feels modern and translatable to different screens.
The stakeholder and her team appreciated the new system, and expressed how the new approach feels modern and translatable to different screens.
60+
60+
Unique visitors within 8 days
Unique visitors
within 8 days
28%
28%
Decrease in bounce rate
Decrease in
bounce rate
66%
66%
Increase in average
session time
Increase in average
session time
Check the site
Check the site
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ERIK VANDERGRIFT
ERIK VANDERGRIFT
ERIK VANDERGRIFT